New Body Art Craze: And the Eyes Have it

Just when you thought the temporary tattoo craze was played out, along comes a beauty trend that breathes new life into the world of temporary body art: the eye enhancing tattoo. Toxic Nature collection by Illamasqua (source: WGSN) The idea here is to mix temporary body art with colorful eye makeup for a unique and […]

Just when you thought the temporary tattoo craze was played out, along comes a beauty trend that breathes new life into the world of temporary body art: the eye enhancing tattoo.

The idea here is to mix temporary body art with colorful eye makeup for a unique and stunning look that imparts a little touch of fantasy. Already major beauty players like Ultraflesh are coming out with face decorating kits that include anything from pre-made press on tattoos, to glitter paints, stick on jewels, and colorful hypoallergenic makeup pens.

Tattooing and color art around the eyes has infiltrated every aspect of beauty and fashion from runway styling to music videos, and it’s easy to see why. The interesting look and natural attention given to the eyes makes it absolutely gorgeous, and gives everyone the excuse to play a fabulous fairy tale character without having to wait for Halloween. If the more widespread style direction of all things artistic and fantasy inspired continues, we can all expect to be wearing our hearts on our cheekbones instead of our sleeves. Some of the more prevalent motifs apparent to this growing trend include hearts, stars, paint splashes, tribal designs, and florals.